Android recently reached two million active users across the globe, cementing its reputation as the most popular smartphone OS in the world. Now, Google has announced a new, cheaper smartphone called Android Go.
Android Go is intended as a “lightweight” edition of the upcoming Android O phones. Go is targeting emerging markets in developing countries like Iran and India. Smartphone use is rising in the developing world. However, consumers often buy cheaper models with limited storage and data plans. This makes it difficult for Android users to take full advantage of all the apps available in the Google Play store.
Android Go phones will have the most popular features of low-end smartphones: longer battery life and efficient storage use. Android Go phones will only have 1GB of RAM. But the apps will be optimized to use less storage and memory when running.
This is not the first time Google is launching a budget-friendly smartphone model. In 2014, the company launched Android One with the same market in mind. The phone wasn’t as successful as expected.
Android Go is set to be launched sometime in 2018. Prices or who will develop the hardware has not been announced yet.